It took me a long time to learn this, but I've found that there is a relationship between effort and impact. It's not always linear but it's generally positive. The more effort you put into something, the better the final product is and the greater its impact.
Now I see it in even the simplest of things. For example, there are many ways to deliver a message. You can send it in an email, you can say it over the phone or you can meet someone and say it in person. It takes more effort to meet someone in person than it does to make a phone call and more effort to make a phone call than it does to send an email. Likewise, even when the words are the same, the impact of the message is related to the effort used to deliver it.
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